Ten Ton Zen Cart Essentials
Ten Ton Zen Cart Essentials,
by Geoff Blake
Platform: Mac & PC
Format: DVD-ROM only
9 hours, 30 minutes
Level: Beginner to intermediate
Release Date: June, 2011
Project Files: Included
“Ten Ton makes killer products. The price was a little high, but totally worth every penny. With the amount of knowledge and effort packed into it, it’s actually underpriced.” —Patrick
“With your DVD, I learned more in two days than I thought possible. Your approach is no-nonsense and just plain old understandable!” —Louise
Product Description
Dig deep into one of the most popular e-commerce applications available, Zen Cart! With the huge array of options and powerful settings, you can configure your online store exactly the way you want. But navigating through the myriad of options can be daunting, especially for those new to e-commerce and web design. Join award-winning author and presenter Geoff Blake in Ten Ton Zen Cart Essentials, as he walks you through getting your online business up and running quickly. This feature-packed DVD, which spans over 9 hours across two discs, shows you everything you need to get up to speed and selling your products online fast!
You’ll learn about Zen Cart’s features, how to install and configure your store in a variety of situations, and how to begin testing out your settings. From there, you’ll learn how to set up Zen Cart’s powerful shipping and payment features, how to add and manage different types of products, and how to handle your customers and orders. From there, discover how to promote your products, create discount coupons, and how you can interact with your customers. You’ll even learn how to manage your store long-term, including backing up store data and ensuring it’s as secure as possible. The world of Zen Cart awaits, and it’s all right here in Ten Ton Zen Cart Essentials, so let’s get started!
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Introduction
- Ready for some Zen Cart?
- Getting set up
- Who is Geoff Blake, anyway?
Chapter 1: Alright, Let’s Dig Into Some Zen Cart!
- Introducing Zen Cart
- Zen Cart’s Packin’ Heat: A Feature Overview
- Examples Of Live Zen Cart Shops
- An Overview of Ten Ton Zen Cart E-Commerce Quick Start DVD
Chapter 2: Getting Zen Cart Up And Running!
- Zen Cart System Requirements and Additional Software Suggestions
- Understanding How To Upload Files Via FTP
- Zen Cart Installation Options
- Running Zen Cart Locally On A Mac With MAMP
- Running Zen Cart Locally On A PC With XAMPP
- Creating A Local MySQL Database
- Running The Local Installation
- Preparing For A Live Installation of Zen Cart
- Creating A Live MySQL Database
- Setting Permissions Before Live Installation
- Running The Live Installation
- Setting Up A One-Click Install of Zen Cart
Chapter 3: A Tour Of The Zen Cart Interface!
- Viewing Your Storefront
- Touring Through The Admin Console
- Creating A Test Customer
- Setting Up A Test Product
- Adding Additional Test Products
Chapter 4: Getting Your Store Set Up!
- Settin’ Up Your Store’s General Info
- Configuring Your Store’s Contact Information
- Setting Up Your Store’s Email
- Testing Your Store’s Email Settings
- Setting Currencies For Your Store
- Adding New Currency Options
- Multiple Currencies and Exchange Rates
Chapter 5: Get Rolling with Locations and Zones!
- Getting Started With Locations And Zones
- Viewing Country Locations
- Creating A Location Zone
- Setting Up A Zone Definition
- Additional Zone Definition Adjustments
Chapter 6: Getting Your Shipping Options Up And Running!
- An Overview Of Zen Cart’s Shipping Options
- Configuring Your Store’s Shipping Settings
- How Shipping Options Appear For The Customer
- Adding A Flat Rate Shipping Option
- Adding A Per Item Shipping Option
- Setting Shipping Based On Weight, Price, Or Number Of Items
- Setting Shipping Rates Based On Geographic Location
- Offering Free Shipping
- A Note on UPS and USPS Shipping Modules
Chapter 7: And Now On To Payments Options!
- An Overview Of Zen Cart’s Payment Options
- Viewing Your Store’s Payment Options
- Setting Up Check and Money Orders
- Setting Up PayPal Website Payments Standard
- Setting Up PayPal Express Checkout
- A Final note on Payment Modules
Chapter 8: Working with Product Categories!
- Getting Started with Categories
- Controlling Category Display in the store front
- Creating A New Category
- Moving and organizing categories
Chapter 9: Creating and adding products to your store!
- Understanding The Five Product Types
- Adding A New General Product
- A Note on Uploading Images via FTP
- Creating A Music Product
- Creating A Document-based Product
- Selling Services with Zen Cart
- Moving And Organizing Your Products
- Adding Products Quickly by Duplicating Them
Chapter 10: Managing Your Customers!
- Viewing Specific Customer Settings
- Sending Emails to Individual Customers
- Sending Email to Groups of Customers
- Giving ‘em the boot: How to Delete a customer
- Finding How Many Customers Your Store Has
Chapter 11: Handling Orders and Setting Order Statuses!
- Creating A Few Test Orders
- Viewing Zen Cart’s Orders Screen
- Displaying Individual Customer Order History
- Setting Order Statuses
- Creating Invoices and Packing Slips For Orders
Chapter 12: Store Promotion Features!
- Configuring Your Store For Discount Coupons
- Creating A Discount Coupon
- Restricting the use of Discount Coupons
- Allowing Product Reviews for your store
- Enabling Tell-A-Friend for your store
- Cross-Promoting Products in your store
- Displaying Best Sellers in your store front
- Featuring Products in the store front
Chapter 13: Getting Started with Zen Cart Customization!
- Controlling the Visibility of Header and Footer Content
- Managing Columns and Side boxes
- Controlling what appears on the Home Page
- Customizing the Product Info Page
- Customizing the customer login form
- Creating Standalone Pages
- Changing Your Store’s Template
Chapter 14: Techniques For Managing Your Store Long Term!
- Managing Administrator Accounts
- Putting The Store In Maintenance Mode
- Creating a Backup of Your Store
- Further store security measures
Chapter 15: Wrapping Things Up!
- Getting Help and where to go from here
- Thanks For Watching
- Closing Credits











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